Juoksulabra — Brand Video Campaign

This project was created to promote a local running store through short-form video content designed for social media. The focus was on movement, rhythm and detail — capturing the physical feel of running rather than explaining it directly.The visuals are built around close-up shots, natural motion blur and light, allowing the brand identity to appear organically within the frame. The shoe close-up was intentionally chosen as a key visual, using shadow and movement to highlight the logo without forced branding.The video was used as part of the store’s digital marketing and social media communication.